Project number NPAD-2024/10206 Nordplus Adult
Project aim
To increase knowledge, competitiveness, participation of adults in community-based tourism market creating thematic tourism routes based on social innovations and digital technologies.
Project rationale
Local urban communities in Baltic-Nordic countries face a challenge to save the uniqueness of their values, identities and heritage in living urban landscapes. The competences to run tourism business in local urban communities can be improved and diversified through the process of informal adults’ education which helps to create new distinguished community-based tourism thematic routes with representation of local values and identities and preserve them for future generations. This makes local urban communities more resilient in saving historical memories, more regenerative and creative.
Project helps adults (members of local urban communities) to gain diversified knowledge and skills to create community-based thematic tourism routes and to deliver them to potential visitors, to have additional incomes.
Project results
Devoted for adult learners, who seek to gain diversified knowledge and skills in promotion of community-based tourism as a measure of social innovations for local urban communities and local guides to be involved closer into tourism market. Creation of thematic community-based tourism routes on site and digital tours as story tellings based on perception of Baltic-Nordic cultures, values and identities in local urban communities. Application of social innovations as creatively based regeneration and/or revitalization of local urban communities to become more vivid in local tourism market, and to be able to introduce and guide community-based thematic tourism routes interesting for visitors.
Interaction
Project ideas have close relation to locals, their cultures, historic, social, cultural resources. Community values, identities allow visitors to gain experience with community members, is a friendly action for local cultures and traditions, mitigates exploitation of local resources, and is based on sustainable planning.
Project contains aspect of cultural, social, urban tourism and integrates them onto thematic tourism routes by local guides and active local members. Historical memories of local urban communities insist preservation of local values, identities that are valuable resources for community-based tourism promotion.
Members of local urban communities: teachers, librarians, local entrepreneurs, municipal specialists, retired and other socially active persons gain the competences to create community-based thematic tourism routes with social innovations and digital ArcGIS technologies, to become community guides.
Project partners:
Coordinating partner: Social Geography and Tourism Department, Klaipeda University, Lithuania
Leader: Eduardas Spiriajevas. Contact: eduardas.spiriajevas@ku.lt
Team: Daiva Verkulevičiūtė-Kriukienė, Vitalija Milkerytė, Irma Spiriajevienė
Financial manager: Renata Pipirienė
Partner: Mažeikių muziejus, Mažeikiai, Lithuania
Team: Lilija Petraitienė, Vaida Fokienė. Contact: lilija.petraitiene@mazeikiumuziejus.lt
Partner: NGO Creative Estonia, Tallinn, Estonia
The team: Eva Leemet, Kersti Kilg. Contact: eva@looveesti.ee
Partner: NGO Monnet Grupen, Vejby, Denmark
Team: Jørgen Grubbe. Contact: grubbe@vise.dk
